use verbs in their strongest form, the simple present or past
stay in the active present or the active past, not the progressive or the passive
He runs
John caught the ball
avoid verb qualifiers
sort of
tend to
kind of
must have
seemed to
could have
Beware of adverbs
They can dilute the meaning of the verb or repeat it
Never use passive voice
The action is next to the person performing it, not the subject
Review Writing
Restaurant Review Writing
Best to write about new restaurants
Compare and contrast is key
Reviews should either encourage or discourage readers from visiting a new restaurant
most professional reviewers will visit a restaurant at least twice before giving a review
Reviewers do this anonymously because they do not want to be treated differently
Include prices for the main menu
Discuss the atmosphere and service
In your conclusion, you should include the address, hours of operation, and whether a reservation is necessary
TV Show Review Writing
Best to write about new shows
Compare and contrast
Reviews should either encourage or discourage readers from tuning in
Most professional reviewers will watch the first episode and review based on that. Sometimes they may watch the first few
Be sure to discuss the main actors and director by name and what other work they have done prior to this show (RESEARCH)
Conclusion should include time, channel, and day the show airs
Movie/Play Review Writing
Same as tv show review writing
Music Review
Best to write about new album releases/artists
Compare and contrast
Encourage or discourage
comment on the tone/vibe of the music
Discuss specific songs
Discuss any songs that are currently playing on the radio
Discuss any songs that got looked over and talk about them as well
Product Review
Includes makeup, beauty products, snacks, hair stylers, headphones, shoes, technology (phones, etc.), cars, cameras, literally anything your audience typically uses or would be interested in trying
best to write about new products
compare and contrast is key. compare to things they are familiar with
reviews should either encourage or discourage
be specific about what you like about the product-smell, look of packaging, color, price, availability, affect, etc.
What you do not like
Price of product, link, specific name, where they can buy it for the cheapest price
discussion occurs before writing to ensure all opinions are shared
after writing, the editorial is critiqued and agreed on by all members of the editorial board
represents the views of the publication staff on a timely or impactful topic
Editorial Structure
500-600 words
part 1: begins with an attention-grabbing lede (outrageous fact, question, scenario-hypothetical or real, depending on the subject)
part 2: dives into the problem and the real-world impact it has. gives facts and presents research on the issue.
part 3: concedes a point to the counter argument/ acknowledges why the problem exists
part 4: refutes the counter argument
part 5: the call to action. what should people do? who needs to change? what can I, as the reader, do to help?
Editorial Research
Google – careful with where you go (.gov, .come, .edu, .net)
avoid blogs
be mindful that .gov sites are obviously run by the government and may be bias
always be wary of sites. if they look old or haven’t been updated the’yre probably not very reliable
You can quote other publications, but try to find the information on your own or follow their links to the first source rather than quoting a secondary source
Possible Topics
What are some issues facing American citizens/ Ladue communities?
Opinated style of writing — a piece reflects ideas of a writer
Different kinds: lifestyle, advice, sports, humor, politics, religion, niche, etc.
Typically, columnists have a standing column and write material as often as the paper is published or on specific days of the week
Columnists should be experts in their topics so they stay informed and know what they are talking about
Humor Columnist
Dave Barry
Poke fun at day to day life, things accepted by society, funny scenarios that happened to them, etc.
Usually relates to a shared human experience
May comment on topics in the news or topics relevant to the community they are writing for
Lifestyle Columnist
Share parts of their lives with the reader who may not have experienced such a thing in their own life (living homeless, divorce, etc.)
The goal is to inspire or educate the reader (and sometimes just entertain)
Should relate to the reader or point to some universal idea humans can all understand
Political Columnist
Have the difficult job of making sense of politics and commenting in a logical way without driving away too many readers who may hold differing opinions
Sports Columnist
Writes about why games went the way they went, how the team will perform now that so-and-so is gone, which rookie is the one to snag up, etc.
Sports and scandals
Sports fanatic
Advice Columnist
Gives advice and sometimes answers questions from the readers
Dear ______,
Expert in topics they give advice about
Religion Columnist
Take a stab at tackling a very heated and debated topic
Some use humor, try to spread beliefs, make sense of traditions, etc.
Metro Columnist
Writes about what is going on within the local community
Niche Columnist
Customized columns for a specific audience
Gardening columns, teacher, motorcycle, tv shows, etc.
Personal experiences, recommendations, tricks, tips, and horror stories
Lede– The opening sentence or short paragraph of a news article, summarizing the most important aspects of the story (Who, What, Where, Why, How; 30 words, 1 sentence)
Past Tense
Minimum adjectives/ description
Ideally, around 30 words or less
1 sentence
Sample Lede
August 30th, a man fell asleep smoking in bed in his home, where the cigarette ignited his mattress, leaving three people hospitalized from smoke inhalation after the house caught on fire.